A challenge facing every company is how to be successful in a faster, everchanging, ever-global marketplace. Increasingly, information technology is at the center of new business strategies designed to grow the company and outpace the competition. Senior executives are changing entire business plans in order to take advantage of new information technologies; companies are using the Web to redefine traditional businesses and to invent new ones.
But technology is only part of the equation that determines success in the marketplace. At its core, success revolves around capturing market sharewhether by creating innovative products and services, expanding into new markets, establishing strategic partnerships, forging new relationships with customers and suppliers, or building digitally based businesses.
How can companies create new growth opportunities by using electronic networks and operating as virtual organizations? What new business strategies and operating models are possible in a digital world? How can companies lower the risks associated with deploying new technologies?
This conference will examine:
- Virtual organizations and how they organize, go to market, operate and think.
- The economics of the digital marketplace, including what it takes to build a brand name in cyberspace.
- The role of emerging technologies to enable new business strategies, partnerships and growth.
- echniques for technology introduction and assimilation .
- Entrepreneuring vs. intrapreneuring .