TOPICS INCLUDE:
• Ambient content and devices
• Beyond desktop metaphors
• Complex 3-D Web environments
• Ubiquitous imaging
• Copy right and wrong
• New fashions and style
• MMOGs
• Beyond podcasting
• Ersatz currency
• Networked and virtual worlds
• Media mash-ups
CONFERENCE OVERVIEW
Soon, virtual worlds will merge with geospatial maps that mirror physical space, simulations will become commonplace, and 3-D environments and avatars will take on lives of their own. As these phenomena begin to converge, we’ll see the emergence of new media, an explosion of new content, and a slew of new businesses, in situations that will often surprise (and delight or frustrate) us. At this conference, we’ll consider new communication channels and mechanisms. We’ll ask how the form of what we see in the future will differ from what we see now? What new tools and technologies will provide leverage for organizations? Will content be reinvented, or simply repackaged?
At first, new media seemed like carbon copies of old media. Photography imitated portraiture and landscape painting. Movies started by capturing theater. Television was small-screen movies. Each, over time, became a medium unto itself, strikingly different from its predecessor. Computers at first emulated desktops, printing, and telephony; now, their role is evolving as catalysts for new form and content.
Collaboration tools, blogs, and social networking sites are firmly established product-launch tools. Traditional marketing avenues are giving way to buzz campaigns, and contagious behavior is becoming, well, contagious. Music is being reconfigured, as fans remix and mash up songs and videos in any form they want. Virtual modeling software, very close to a reality, will soon give us the ability to prototype, hack, and customize new and existing products.
Organizations are moving to take advantage of flexible platforms that are available in three-dimensional online worlds. Images may become as commonplace as electricity and the telephone, making documents (and decision-making) smarter. With ever more intelligent devices on the horizon, will content soon become "smart"?
BARCELONA MEDIA
July 19