You inevitably work in data-driven organizations. Yet just as inevitably, the holy grail of concretely tying marketing touchpoints to sales outcomes remains just out of reach.
The 2020 Chief Marketer Roundtable will explore the challenge of data-izing marketing’s power within asset management organizations – as well as the solutions being executed upon by your peers.
The Chief Marketer Roundtable will explore challenges, illuminate best practices, and provide access to the most forward-thinking minds in your peer group.
The Chief Marketer Institute Advisory Board is composed of innovative leaders in institutional and global marketing in asset management. These leaders are transforming their firms’ holistic brand strategies — and changing the way that asset managers communicate with clients and prospects. Through their collaborative guidance, we are able to present an agenda addresses the most persistent challenges and groundbreaking trends in the industry today.
Katie Cowley
Aberdeen Standard Investments
Laura Tyrholm
BlackRock
Laura Manley
BNP Paribas
Russ Mahland
ClearBridge Investments
Henry Detering
Lazard
Shephali Sardinha
Loomis, Sayles, & Company, L.P.
Neil Siegel
Macquarie Investment Management
Dana McCullough
MFS Investment Management
Maureen Bromwell
Northern Trust Global Investments
Ken Poliziani
PGIM
Sheila Lamb
PGIM Fixed Income
Kelly McCarthy
PineBridge Investments
Lee Shapcott
QMA, a PGIM Company
Matt Alsted
Sands Capital Management
Dominica Ribeiro
State Street Global Advisors
Kristin Slade
T. Rowe Price
Susan McMurry
Wellington Management Company, LLP
The mission of the Chief Marketer Institute is to provide a peer-group networking forum where members privately discuss key industry issues of common concern in a collegial, off-the-record environment. Our members meet at an annual, interactive roundtable
meeting whose agenda reflects the variety of issues concerning marketing in the investment industry.
We hope you'll consider joining this network of your peers in 2020!
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